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Visualisation: A powerful design tool

Visualisation, often in the form of 3D renders, can be a powerful tool in the early stages of an interior design project, as they allow clients to see a realistic representation of the proposed design before any construction or renovation work begins. This can help to ensure that the client's vision and the designer's concept are aligned and that any potential issues are identified and addressed before any damage is done. Additionally, 3D renders can be also used to make changes and revisions to the design more easily and efficiently, as well as present the design to other stakeholders of the project, such as the builder and cabinet maker.

Visualisation can help a client to better understand the layout and flow of the space, as well as the scale and proportion of different elements. They are a great way of showcasing the materials, textures, and colors that will be used in the design, allowing the client to see how these elements will work together to create a cohesive look and feel.

This means that 3D renders are useful for clients who are having difficulty interpreting the design. Understandably, it can be very difficult to read 2d plans and elevations if you haven't had any prior experience with them. However, 3D renders allow clients to "walk through" the space, giving them a sense of how the different areas will relate to one another and how the design will function in practice.

Ultimately, 3D renders can be used as a powerful marketing tool to showcase a design. They can help a client to make informed decisions about the design, improve their understanding of the space, and ensure that the final design meets their needs and expectations prior to works commencing on site.

Too many times, people underestimate the early planning stage of a project and the value that visualisation can bring. They find themselves experiencing issues with the build, trouble reading plans, signing off on things that weren't completely clear, and misunderstanding how the space was designed, and it is at these times where a visualisation tool could have made the difference.

If you are working on a DIY project, or building with a large volume builder, or engaging trades independently, then 3D tools may not be readily available to you. However, most designers include 3D visualisations as part of their service, we certainly do.

So, if you find yourself in a position where a 3D render would benefit you and your project, please reach out to discuss this with us. We create personalised renders to reflect each individual project, including the built form, joinery design, fixtures and materials chosen.

Yes, you could you an online planner instead. But as discussed in our previous blog 'Interior Designer VS Online Planning Tools', the outcome is vastly different and, arguably, nowhere near as valuable.


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